Platinum vs Gold

Platinum vs Gold is a very personal choice.  Platinum is generally more expensive than gold as it is heavier (therefore uses more) and it is usually 95% pure when made into jewellery, compared to 75% for 18ct gold.  However there are pro’s and cons to both.

Platinum will wear better than gold over the decades as it is a more dense metal.  Platinum is a much whiter metal than white gold, but it does have a grayish appearance when it wears.

White gold has a yellowish appearance in its raw form.  This is why most white gold is rhodium plated, which gives it a very white appearance.  Rhodium plating is however only a temporary plating and will wear over time. This is why we use a Platinum based white gold which is white even in its raw form and doesn’t need a Rhodium plating new or at any point over time.

From a personal point of view, we feel that a brand new white gold ring looks sharper than a brand new platinum ring.  However the real benefit of a platinum ring is its durability over time.

All in all, both metals produce a stunning look and it is important to keep your jewellery clean and polished.

There has always been this perceived belief that Platinum is a superior metal to gold, and it is commonly used by the rich and famous.  Perceptions aside, white gold can look just as stunning and in many cases it is still a preference in its look.

Does Gold scratch easier than Platinum

There is a bit of a myth out there that Platinum is harder than gold, and therefore doesn’t scratch as easily.  Platinum is actually softer than gold but it is more dense in nature.  Therefore it scratches just as easily as gold but the metal only displaces rather than wears away with a scratch.

In conclusion, both are very nice metals, but both need to be maintained to look their best.  The cost of maintenance is very similar.  Platinum will last longer over time and has a heavier feel to it.  The rest of the decision is just a personal choice and to many, a cost related issue.

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